COMPETITIVE FORCES
1. What are the major competitors’ strengths?
​
Marketfit`s majors competitive advantage is that the company has more experience in the market, a more extended variety of products, and more than 60.000 followers on instagram, which means it is more recognize among customers.
2. What are the major competitors’ weaknesses?
​
Most of the marketfit products are imported from a U.S company. Bearing in mind the new government of Trump and his wish to renegotiate all the U.S commercial agreements and increasing their barriers, it will interfere with the operation of marketfit, their prices and their supplying.
​
3. What are the major competitors’ objectives and strategies?
​
Objectives: Rise their company by offering healthy food to their customers
Strategies: making marketing in social medias.
4.How are the major competitors most likely respond to current economic, social, cultural, demographic, environmental, political, governmental, legal, technological, and competitive trends affecting our industry?
​
Marketfit is most likely to respond to current global situation through their strategies that have been formulated according to the studies about the industry.
-
Economic forces: Taking into account that the prices of the products they offer are not very comfortable for many people because of the import costs they have, the company offers high quality products that allow consumers to feel good inside and outside, and they have a wide range of products that satisfy their customer’s demands.
-
Social, cultural, demographic, environmental: through their philosophy “we Believe in a conscious diet, where every food you give your body nourishes you, fills you with energy and helps you give the best of you”. The company cares about its customers and the well-being that its products can generate in them.
-
Political, governmental, legal forces: The company offers high quality products that meet all the legal requirements that the government asks for. Likewise, the company has the necessary papers to import its products and to comply with all existing tariff barriers in Colombia
-
Competitive trends: Through constant innovation in its line of products, bearing in mind that they offer bakery and pastry products, general market, supplements, and accessories.
-
Technological forces: Start working on the marketing of the company throughout social medias and online sales.
5.How vulnerable are the major competitors to our alternative company strategies?
​
Green Road search to the customer by a moving truck, giving the possibility for the clients to buy more easily. This strategy allows potential consumers to know our brand.
​
6.How vulnerable are our alternative strategies to successful counterattack by our major competitors?
​
Marketfit has the option to make home delivery through whatsapp and also makes online purchases, which could be consider as the counterattack to our strategies. Although this counterattack is effective it increase the price of the products for the shipping costs.
7.How are our products or services positioned relative to major competitors?
​
Marketfit has more recognition than other enterprises, but Green Road wants to have their recognition by being nearly to the customer as possible as it can by the App of Green Road, by the moving truck and with the generating marketing in social media as Facebook, Instagram, Twitter, snapchat.
8.To what extent are new firms entering and old firms leaving this industries?
​
The fit culture is growing in Colombia this recent tendency is the reason why there are many new firms entering in this industry.
9.What key factors have resulted in our present competitive position in this industry?
​
As our products are packed in the void, they have a longer duration. So there is less risk of loss of the product by the consumer.
We as distributors within the chain of commercialization, we do not have involved a cost per production.
Our products are more likely to be bought by the consumer from segments such as camps, military forces, excursions and everything related to the need for high-end products.
In front of the companies that offer organic products, our strength is marked by our process of publicity, marketing and distribution. Since we will have vehicles offering the products through the roads of the city, generating easy access.
10.How have the sales and profit rankings of major competitors in the industry changed over recent years? Why have these rankings changed that way?
​
Relationships are good because our company in the sector does not present a competitor with the same characteristics and we can be the channel of the suppliers to sell their products.
​
11.What is the nature of supplier and distributor relationships in the industry?
​
The distributors must manage the suppliers relationships.
A wise distributor constantly attempts to calibrate the relationship with each supplier and makes adjustments to the energy it applies to each relationship.
Relationships between suppliers and distributors are always evolving. Competitors and changing market conditions are among the external forces of change. A distributor planning for industry-leading growth and long-term success must actively plan course corrections to the relationship it has with each supplier on the line card.
​
12.To what extent could substitute products or services be a threat to competitors in this industry?
​
Substitute products may affect our organization in a way that people that are fit prefer to prepare their food in home with organic products, because is more cheaper or not consume regular products because they are not into fit alimentation.