INDEX
1. DEVELOP VISION AND MISSION STATEMENTS
1.1. HISTORY
1.2. MISSION STATEMENT
1.2.1. EVALUATION MATRIX OF MISSION STATEMENT
1.2.2. PRINCIPAL CHARACTERISTICS OF THE MISSION
1.3. VISION STATEMENT
1.3.1. EVALUATION MATRIX OF VISION STATEMENT
1.3.2. PRINCIPAL CHARACTERISTIS OF THE VISION
2.. PERFORM EXTERNAL AUDIT
2.1. ECONOMIC FORCES
2.2. SOCIAL, CULTURAL, DEMOGRAPHIC, AND ENVIRONMENTAL FORCES
2.3. POLITICAL, LEGAL AND GOVERNMENTAL FORCES
2.4. TECHNOLOGICAL FORCES
2.5. COMPETITIVA FORCES
2.6. COMPETITIVA ANALYSIS: PORTER'S FIVE/FORCES MODEL
2.6.1. RIVALRY AMONG COMPETING FIRMS
2.6.2. POTENTIAL ENTRY OF NEW COMPETITORS
2.6.3. POTENTIAL DEVELOPMENT OF SUBSTITUTE PRODUCTS
2.6.4. BARGAINING POWER OF SUPPLIERS
2.6.5. BARGAINING POWER OF CONSUMERS
2.7. INDUSTRY ANALYSIS: THE EXTERNAL FACTOR EVALUATION (EFE) MATRIX
2.8. THE COMPETITIVE PROFILE MATRIX (CPM)
3. PERFORM INTERNAL AUDIT
3.1. THE RESOURCE - BASEVIEW (RBV)
3.2. INTEGRARON STRATEGY AND CULTURE
3.3. MANAGEMENT
3.3.1. PLANNING
3.3.2. ORGANIZING
3.3.3. MOTIVATING
3.3.4. STAFFING
3.3.5. CONTROLLING
3.4. MARKETING
3.4.1. CUSTOMER ANALYSIS
3.4.2. SELLING PRODUCTS / SERVICES
3.4.3. PRODUCT AND SERVICE PLANNING
3.4.4. DISTRIBUTION
3.4.5. MARKETING RESEARCH
3.4.6. OPPORTUNITY ANAYSIS
3.5. FINANCIE / ACCOUNTING
3.6. PRODUCTION / OPERATIONS
3.7. RESEARCH AND DEVELOPMENT
3.8. MANAGEMENT INFORMATION SYSTEMS
3.9. VALUE CHAIN ANALYSIS
3.10. THW INTERNAL FACTOR EVALUATION (IFE) MATRIX
4. ESTABLISH LONG - TERM OBJECTIVES
4.1. LONG - TERM OBJECTIVES
4.2. ANNUAL OBJECTIVES
4.3. GANTT
4.4. BALANCE SCORECARD
4.5. FINANCIAL OBJETIVES AND STRATEGIC OBJECTIVES
4.6. TYPE OF STRATEGY
4.6.1. INTENSIVE STRATEGIES
4.6.2. DIVERSIFICARON STRATEGIES
4.7. MEANS FOR ACHIEVING STRATEGIES
4.8. MICHAEL PORTER'S FIVE GENERIC STRATEGIES
5. GENERATE, EVALUATE, AND SELECT STRATEGIES
5.1. STAGE 1: THE INPUT STAGE
5.1.1. EXTERNAL FACTOR EVALUACION (EFE) MATRIX
5.1.2. COMPETITIVA PROFILE MATRIX (CPM)
5.1.3. INTERNAL EVALUATION (IFE) MATRIX
5.2. STAGE 2: THE MATCHING STAGE
5.2.1. STRENGTHS - WEAKNESS - OPPORTUNITIES - THREATS (SWOT) MATRIX
5.2.2. ESTRATEGIA POSITION AND ACTION EALUATION (SPACE) MATRIX
5.2.3. BOSTON CONSULTING GROUP (BCG) MATRIX
5.2.4. INTERNAL - EXTERNAL (IE) MATRIX
5.2.5. GRAND STRATEGY MATRIX
5.3. STAGE 3: THE DECISION STAGE
5.3.1. QUANTITATIVE STRATEGIC PLANNING MATRIX (QSPM)
6. IMPLEMENT STRATEGIES - MANAGEMENT ISSUES
6.1. MANAGEMENT PERSPECTIVE
6.2. POLICIES
6.3. RESOURCES ALLOCATION
6.4. MANAGING CONFLICT
6.5. MATCHING ESTRUCTURE WITH STRATEGY
6.6. RESTRUCTURING, REENGINEERING
6.7. MANAGING RESISTANCE TO CHANGE
6.8. MANAGING THE NATURAL ENVIRONMENT
6.9. CRETING A STRATEGY - SUPPORTIVE CULTURE
6.10. PRODUCTION / OPERATIONS CONCERNS WHEN IMPLEMENTING STRATEGIES
7. IMPLEMENT ESTRATEGIAS / MARKETING, FINANCE, ACCOUNTING, R&D AND MIS ISSUES
7.1. MARKET SEGMENTATION
7.2. RODUCT POSITIONING
7.3. FINANCE / ACCOUNTING STATEMENTS
7.3.1. PROYECTE FINANCIAL STATEMENTS
7.4. RESEARCH AND DEVELOPMENT (R&B) ISSUES
7.5. MANAGEMENT INFORMATION SYSTEM (MIS) ISSUES
8. MEASURE AND EVALUATE PERFORMANCE
8.1. MEASURING
8.2. TAKING CORRECTIVE ACTIONS
8.3. BALANCE SCORECARD
8.4. CONTINGENCIA PLANNING
8.5. AUDITING
9. FUNDAMENTOS JURIDICOS
10. BIBLIOGRAPLY