The quantitative Strategic Planning Matrix (QSPM)
The quantitative Strategic Planning Matrix (QSPM) comprises the decision stage of the strategy-formulation analytical framework. The QSPM is an analytical tool that allows strategist to evaluate alternative strategies objectively, based on previously identified external and internal critical success factors. This technique determines the relative attractiveness of various strategies based on the extent to which key external and internal critical success factors are capitalized upon or improved.
In this sense the most viable strategies to take into account in the company are the following:
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Allocate an amount of money so that the company begins to use marketing techniques that can increase the knowledge of the population of Green road and the products that it offers. For example: techniques like campaigns and advertising
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Develop new alliances with suppliers that could offer new healthy and unique products for the store
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Provide a formidable, user friendly experience by maintaining active communication with our clients as well as constantly updating our web page, therefore winning the
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Establish new premises and new forms of sale in other areas of the country. Thus, different people of the country can get to know our company and the products that we offer.
Bearing in mind that, the QSPM prioritizes the alternative strategies to know which alternative strategy do first, according to the matrix, Strategy 1 is the most attractive as indicated by the sum total attractiveness score of 3,96; followed by the Strategy 4 with 3,74 and the Strategy with 3,58. Finally, the strategy that got the lowest score and that should not be taken so much into account is Strategy 2, which have 3, 49 of score.