Rivalry among competing firms
The factor of competitive rivalry has significant impact on the competitive environment a company operates in because the degree of competitiveness has direct impact on the potential for profit that a company can expect. A highly competitive market may end up being detrimental to all companies involved, with lower profit margins and less ability to decide price points.
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A highly competitive market may act as a barrier to entry for new companies considering joining the fray. Since the profit potential is not high, there may be less incentive to invest in the market. On the other hand, low competition may make the market attractive to potential new entrants.
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As our company provides a different service than companies that only sells organic food in a fixed station as the supermarkets do, we are competing with other kinds of creativity, products, prices and brands.
Our main challenge is to reach the market in a unique and innovative way taking as an opportunity our focus on key costumers and in our strengths and possible weaknesses.
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Sources:
https://www.cleverism.com/competitive-rivalry-porters-five-forces-model/