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Research and development

Thanks to the constant changes in the external environment in which the company operate, the new lifestyle trends and the changing needs of our customers; lead Green Road to develop activities related to research and development of new services around the world, new product trends, and innovation and creativity regarding healthy, organic and natural food.

 

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Therefore, in green road having a person in charge of carrying out activities related to research and development is very important to be able to offer our customer the best experience in healthy and natural products, which could provide the necessary amount of nutrients and vitamins to the client in order to lead a healthy lifestyle.

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​In this sense, taking into account the main characteristics of the products offered, such as quality, innovation and creativity; some potential opportunities are applied with the aim of giving the customer a product that has a unique flavor, and also meets the requirements to lead a healthy and balanced diet. The ingredients contained in these products are carefully selected and treated so that these products could be as healthy as much for our customers.

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For this reason, the general manager is in charge of carrying out the following tasks in the research and development area:

  • Research for new innovations, and new services about healthy and organic food.

  • Be aware of the constant changes in the environment.

  • Be aware of any changes made by the competition.

  • Train the personal about new trends in the field of customer service.

  •  Propose new innovations to develop in the company.

  • Increase the quality of service.

 

Thus, it is pertinent to take into account that in Green road all the employees of the company must be active part in the Research and development activities and they should be aware of the new alternatives in the matter of innovation and creativity the company is developing at the moment. This is why we believe that the research and development activities carried out is a competitive advantage for the company and a great benefit for our stakeholders.

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