MARKETING
Customer Analysis
Based on the survey made to understand our customer profile and competitors we can define our segment market at the following way:
Young people between 18 and 25 years old, mostly women with a healthy and active life style
The competitor that is more recognize in the organic stores market in Bogotá is “Fit Market Bogotá” followed by Bio Market and Market gourmet in that order. Although this doesn’t mean people by in those stores, just the 36,7% of the surveyed buys in those stores.
The main product customers look for in these kind of stores are Nuts, dehydrated fruits, dietetic supplements, and cereal bars (in that order).
People have the perception that this stores more than anything else are focus on a healthy lifestyle, those how buy in them buy principally because of the products but almost no one feel any kind of loyalty to the brands, in the other hand, those who doesn’t buy in these stores is because there are no stores of these kind nearby them, the prices are too high or they are not really interested in what they offered.
Survey link:
https://goo.gl/forms/G7bdtb3ojmHvOPbu2
Selling products/services
Product and service Planning
Positioning: We want to position ourselves as a different alternative for a healthy but tasty lifestyle close to our customers.
Warranties: We promise high quality and organic products in perfect state, if one of our products don´t fulfill these specifications we will switch the product or refund the money of the unsatisfied customer.
Packaging: The products will be packaged by or suppliers but we will organized it in the store by sections to make it easy for our customers find what they are looking for.
Products options: We have a variety of fit and organic products for different tastes, we offer Fit Brownies, protein Bars, packs of peanuts and nuts, protein ice cream and whole wheat bread.
Features: Our products are 100% organic imported mainly for Whole Foods.
Style: We will demonstrated that healthy products can be tasty as well.
Quality: We will ensure the quality of our products by partnering with the best suppliers.
Customer services: In the store our employees will be always ready to help the customers in everything they could need, recommending products, promotions and solving doubts.
Pricing
Price is the one tahúr creases sales revenue, all the other are cost. The price of an ítem is clearly an important determinant of the value of sales made. there are five major shareholders that affect pricing decisions: consumers, governments, suppliers and competidores.
​
The pricing strategy the company decided to use is "Pricing for marketing penetration", which aim to attract buyers by offering lower prices on goods and services. While this company use this technique to draw attention away from their competiti.
​
According to the survey made, the company decide to have losprices because people are not loyal to buy fit products, also to attract more buyers that says that are few stores of this kind of food. so this is an advantage because the organization can growth an be recognized as one of the first stores of fit food.
Price is the one tahúr creases sales revenue, all the other are cost. The price of an ítem is clearly an important determinant of the value of sales made. there are five major shareholders that affect pricing decisions: consumers, governments, suppliers and competidores.
​
The pricing strategy the company decided to use is "Pricing for marketing penetration", which aim to attract buyers by offering lower prices on goods and services. While this company use this technique to draw attention away from their competition.
​
According to the survey made, the company decide to have losprices because people are not loyal to buy fit products, also to attract more buyers that says that are few stores of this kind of food. so this is an advantage because the organization can growth an be recognized as one of the first stores of fit food.
Distribution
Marketing Research
Our store is located in Chia, from this point Green Road will be distribute the products only to near locations of chia.
​
DISTRIUTION CHANNELS:
Is a short and simple channel, the company only distribute for the store to near places of chia, deppending of the petición of the customer. Whether ordered by phone, by the page or directly with the store.
​
TRANSPORT:
The odres of Green Road are sent by bycicles, because of the reducen places we sent products.
​
​
Cost/Benefit Analysis
