AIR POLLUTION
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Colombia is a Country with different climates, ecosystems, lands, were we can found a lot of places full of nature that are the lung of the country, but in the main cities such as Bogota, and Medellin the air position is skating to make a environmental damage in the last years. Bogotá, capital of Colombia, is one of the largest cities of Latin America; with a population of around 6.5 million and an annual growth rate of 2.081 percent it is the largest urban center in Colombia; it also has the highest rates of environmental deterioration of the country.
Air pollution has increased dramatically lately, due mainly to the uncontrolled increase in the number of vehicles in the city. Environmental problems like this are making people more concern about their health and near future, looking forward different ways to make their air less polluted, and environment clearer, with policies like the day of no cars in the city of Bogotá, and camping that impulse people to share their cars and stop the contaminated industries. Taking into account that we offer healthier products and that has some response in the environment consumers will take us as an option for buying their fit products.
Resource: http://www.banrep.gov.co/sites/default/files/eventos/archivos/LOZANO_air_quality.pdf