Green Road  

According to Walt Disney Company “Each of our businesses creates entertainment or consumer products whose success depends substantially on consumer tastes and preferences that change in often unpredictable ways. The success of our businesses depends on our ability to consistently create and distribute filmed entertainment, broadcast and cable programming, online material, electronic games, theme park attractions, hotels and other resort facilities and consumer products that meet the changing preferences of the broad consumer market.”

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As this company,  also Green Road may depends of the costumers tastes and preferences taking into account that Colombia is a country of many different subcultures that cause that exist diverse regional tastes, custom, and even dough big changes in expression and vocabulary.  The success of our businesses depends on our ability to create a way to identify consumer’s wants and needs and how they want it and create value from that.

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Reference:

http://www.wikinvest.com/stock/Walt_Disney_Company_(DIS)/Changes_Public_Consumer_Tastes_Preferences_Entertainment_Products_Reduce