Bargaining power of consumption​
The bargaining power of consumers refers to the pressure consumers have on higher quality products, improved customer service, and lower prices are offered.
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Our main objective is the customers for this reason the reason for being of the company is to take care of the health of the consumers, offering a product 100% natural and to protect the environment because the waste products can be reusable, for example As fertilizer for crops.
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We are also willing to listen to the opinion of our customers based on improving every day, following trends and observing what the market needs.
Our advantage in the market will be that we will be close to our consumers every day walking the streets of Bogota, offering a healthy product.
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Colombia ranks fourth in Latin America in number of gyms and fitness users. Even with the advent of 'club house' projects and housing condos, these spaces have increased considerably.
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"Colombia has become a key market for the incursion of fitness products in Latin America; This, because in addition to occupying the fourth place of the area in number of gyms and users, it is a country where this culture is increasing "said manager Michel Somford, commercial manager of the Gym Shop in Colombia.