Potential developlment of substitute products
In our business competition with producers of substitute products is not very shocking in the market because, we are the first company to distribute organic food in the city, our main competitors would be the producers of food made with biotechnology, who start to expand their products in the city with special food truck, because 80% of the production systems in the country demand clean technological solutions that preserve the environment, although no problems have been verified in the health of the people, many people fear to this type of products for which it would be beneficial for our company.
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In addition we could create strategic alliances with some of these producers and create a line of organic food made with biotechnology and sell it in the market of Bogota.