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The alternative strategies
The alternative strategies that Green Road will develop in order grow are:
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Market Penetration: Through increasing social media presence and investing in advertising such as flyers to be known among our customers in the market and increase our market share.
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Market Development: When Green Road is well positioned in our first market (Bogotá), it could enter in a new geographical area such as chia.
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The Michael Porter generic strategy that green road is going to be using is:
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Type 3: Differentiation, as Green Road is in a market where the consumers aren’t sensitive about the price, offering high quality products and customer service Green Road will differentiate over the competition.
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